RF Design Co.

Amazon

AWS Email Design

I had the opportunity to collaborate with the awesome folks over at AWS to create a welcome email, an illustration, and a small animation for them. Overall the email is meant to help guide new subscribers to specific areas of interest on AWS’s main site, with a particular focus on the audience’s communication preferences. We were able to develop a consistent look with the iconography and typography, and tackle the AWS’s international markets by including a multi language aspect to the hero illustration, topped with a simple animation to celebrate the new subscribers!

Client: Amazon

You can subscribe here to see the email in action.

Animated AWS welcome illustration with greetings in multiple languages across desktop, laptop, and phone screens.

Wireframe

AWS welcome email wireframe organizing communication preferences, free-tier products, and learning resources.

Final Email

Final AWS welcome email with multilingual hero artwork, communication preference controls, free-tier product links, and illustrated learning resources.