As the lead product designer for Pitch Social, I shaped the core product strategy and end to end user experience for an event based dating app focused on turning digital interest into real world connection. I led research, interaction design, and visual design to reframe dating around shared experiences rather than profile swiping.
I designed the primary interaction model around creating and “pitching” events, reducing decision fatigue and encouraging clearer intent and follow through. Through iterative prototyping and testing, I focused on lowering friction while nudging users toward exploration and making real plans.
The result was a more intentional, action oriented experience that prioritized meaningful outcomes over endless engagement.
