Bittrex Branding
To celebrate BITTREX’S sixth anniversary—6 years of being at the forefront of changes in the cryptocurrency industry, I helped visualize where the Bittrex platform would go next. I was tasked to re-energize their brand, inside and out. The first step was research. Through interviews with founders, employees and customers, I listened to what they had to say, and learned a lot the business crypto-industry as a whole.
This exploration led us to define Bittrex by it’s ability to turn complicated trading systems into harmonious ones through an exchange where new tech finds a foothold.
in their refreshed logo, you’ll see a bit (a unit of information, a building block) set off by a set of dynamic arrows (expanding perspectives, symbolizing movement). The bit is Bittrex, representing their reputation of leading with wisdom and insight. The arrows are our leadership and their decisiveness about the company’s direction in this industry. Combining these two symbols is what holistically encompasses their spirit as a brand. In the center is a protected block, surrounded by and grounding the arrows. The entire symbol evokes motion while keeping a laser-sharp focus on the potential of blockchain technology for cryptocurrency and beyond.
IN the end, we expanded and distilled their identity to translate their value as a light in the industry. showing our true colors with a more inviting and eye-catching palette, a human tone in our advertising and marketing, and simpler shapes for clarity and dynamism.
