Bittrex Exchange

Bringing clarity and trust to a complex, regulated crypto platform.

From 2019 to 2022, I designed product and visual experiences across trading, onboarding, education, compliance, and account management for web and mobile.

FRAMING THE OPPORTUNITY

For the company’s sixth anniversary, I led a product and brand exploration grounded in interviews with founders, employees, and customers. The research surfaced a clear tension: people wanted powerful crypto tools without the uncertainty and visual noise that made them harder to understand and trust.

DESIGNING THE PRODUCT EXPERIENCE

I translated technical financial concepts into clearer journeys, information hierarchies, and interaction patterns. Across discovery, trading, education, compliance, and account management, the work balanced customer comprehension with business goals, regulatory needs, and engineering constraints.

CONNECTING PRODUCT AND BRAND

I used the same principles of clarity, control, and progress to align the product experience with the visual identity. That created a more human, recognizable system across interfaces, education, campaigns, and physical brand applications.

BUILDING A SCALABLE SYSTEM

I partnered with product, engineering, research, and marketing from exploration through delivery, helping evolve the design system and visual language so teams and regions could work from shared patterns instead of isolated solutions.

OUTCOME

The resulting direction reduced visual noise, clarified key interactions, and created a more cohesive foundation across product and brand. Coin information pages gave customers clearer market context and related resources. Following their release, visits to coin detail pages increased by approximately 25%, and app downloads also rose.