RF Design Co.

Logos & Branding

Various branding projects.

 

Logos & Branding

A collections of  client work.

 
 

Havana Typeface

Just close your eyes and picture it: A yellow vintage Cadillac cruises down the street at a slow Sunday pace. That faint, sweet smell of cigar wafts on by dragging your attention to the sun setting over the beach. It’s 1950, in Havana before the Cuban Revolution. The romantic, tropical getaway that attracts lovers and adventurers alike. Rhythmic drumming from bongos at a nearby salsa bar reach you. There’s a sultry heat here that makes mojitos on the beach a daily necessity.

This is Havana; an original sans serif display typeface that’s inspired by vintage travel. It was born out a collaborative effort between Kathie Baptista (https://www.kathiebaptista.com) and Ronald Ferree (http://www.rfco.co). Havana exhibits a smooth combination of both hairline and thick strokes; creating a bold, retro style. Now, let your mind drift away to the sound of the palm trees swaying in the breeze, and the crashing of the seas.

download it here

Havana display typeface specimen in pale yellow on navy, inspired by vintage travel.
Vintage-inspired Havana typeface poster with decorative flourishes, geometric sunbursts, and a navy background.
Havana typeface alphabet, numerals, and punctuation displayed in pale yellow on red.
Havana wordmark on a white poster with vintage ornamental borders and sunburst details.
Havana display lettering in pale yellow on a minimal red typographic poster.

THINKMOJO BRANDING ASSETS

Various assets designed and illustrated for a video production and marketing company named Thinkmojo Inc. Assets include everything from shirt graphics, to web and email illustrations.

Thinkmojo branding header with the green flame logo, black wordmark, and subtle creative-process icons.
Thinkmojo crew apparel graphic combining script lettering, a circular badge, and green brand accents.
Thinkmojo green and black line icons representing team communication and visual content production.
Thinkmojo line illustrations of a desktop editing interface and video player in green and black.
Thinkmojo illustration of a video player inside a browser window, using green outlines and black playback controls.
Thinkmojo multilingual communication illustration with overlapping speech bubbles and greetings.
Thinkmojo branded bottle label applied to a green swing-top glass bottle.

Video Marketing 2.0 podcast illustration of a school building and video player on a yellow background.
VM for Fintech podcast artwork with a smartphone video player, payment card, and banknotes.
Video marketing for real estate illustration with a property sign, house-shaped play icon, and price symbol.
Beyond the Explainer podcast artwork with a purple desktop video player and illustrated title bubble.

Vm PODCAST 2.0

These are podcast illustrations and branding for the popular video marketing podcast "VM2.0"

You can give them a listen here.


Grease 3 branding

Developed the logo for the art gallery based in St. Louis, Mo.

Grease 3 gallery logo in bold pink script with a dark dimensional shadow.
Grease 3 pink script logo applied to a white brick gallery wall beneath pendant lights.

We the Wildflowers green wordmark combining flowing script with bold uppercase lettering.
We the Wildflowers social banner reading “Where travel inspires sustainable living,” surrounded by green travel and nature icons.
Airbnb referral promotion design with bold green typography, illustrated houses, and a booking call to action.
Bloom or Doom floral enamel pin design displayed on a black leather jacket.

We the wildflowers

Developed and designed the logo and additional branding/social media assets for the sustainable brand We the Wildflowers.


Campfire/Compass Improv FEstival

Developed various logo, apparel, and marketing designs for a St. Louis based comedy brand.

Campfire comedy brand illustration with a fire, stacked logs, evergreen trees, and a moon inside a geometric frame.
Campfire apparel artwork with a multicolored geometric flame, hand-lettered wordmark, and outlined clouds.
Compass Improv Festival badge featuring a St. Louis venue illustration, navy outlines, and yellow accents.