RF Design Co.

Possible FInance

Possible Finance

Product & UX Strategy

  • Product discovery & feature planning

  • User journey mapping

  • End-to-end experience design

  • Data-informed decision-making

  • Roadmap collaboration with PMs

UX/UI & Visual Design

  • Interaction design

  • Mobile-first and responsive design

  • High-fidelity prototyping (Figma)

  • Design system creation and management

  • UI component library development

  • Accessibility (a11y) design best practices

Research & Validation

  • User interviews (100+ conducted)

  • Usability testing & iteration

  • A/B testing collaboration

  • Heuristic evaluations

  • Synthesizing insights into product decisions

At Possible Finance, I’ve spent over three years as a Senior Product Designer helping shape and scale a mission-driven financial platform. From redesigning core user experiences to launching entirely new product features, my work has been grounded in improving access and equity for underserved communities. I’ve worked across mobile and web platforms to ensure that every interaction is clear, intuitive, and inclusive.

One of my most impactful contributions was leading the redesign of our onboarding and payments systems. These initiatives not only improved the overall user experience but also directly drove revenue growth and increased customer retention. I also owned and maintained our internal design system, evolving it into a scalable, flexible resource that empowered our design and engineering teams to move faster with greater consistency. My work required close collaboration with cross-functional partners across product, engineering, and legal to navigate compliance and deliver value to our users.

In addition to shipping product, I conducted over 100 user interviews and usability tests to keep our decisions rooted in real-world needs. I actively shaped feature strategy with product managers and advocated for user-centered thinking throughout the organization. Whether leading a feature from concept to launch or refining system-level design assets, my time at Possible has been defined by thoughtful collaboration, curiosity, and a deep focus on designing for impact.